![]() Be sure to double check visuals such as infographics and photos on a mobile device when sending emails.Īnother reason to use email marketing for your factoring company or brokerage is because it’s easy to measure your success. There are an increasingly large number of users who view content on mobile devices, so confirm the email is loading properly on both desktop and mobile. Make sure the emails are mobile friendly. Insert a call to action button within emails that says ‘Get A Free Quote’ or ‘Learn More About Factoring’, whatever will appeal to prospects. A call to action that appeals to your audience will likely increase response rates. If you want prospects to act, let them know. The key to a successful email marketing campaign is a catchy call to action. Once someone clicks a link, draw them in with content that catches their interest. Including links to website content in emails will help increase the chances of people visiting your site for more information. ![]() Connecting with prospects will allow you to know their needs and provide them with a suitable financial solution whether it is now or in the future. Ask questions and show interest to better understand them. For example, an owner-operator may not be interested in receiving an email about the staffing industry, so make sure each list receives content relevant to their industry. Industry-based lists are a good place to start. If different content is beneficial for different types of prospects, create targeted lists and send emails with unique content for each. ![]() Include content in emails that factoring prospects will find interesting and helpful. Lists help separate long content to make it appear shorter and easier to read. Use lists to highlight important factoring content in the email to draw the reader in. Make the content simple to scan by incorporating bulleted lists and short paragraphs. Highlight the important content, don’t take away from it with a flashy layout or slow loading images in the background. Don’t ramble on and keep the wording short and to the point. Reading lengthy paragraphs of text is the last thing prospects want to do when receiving an email. If it becomes apparent that not many people are signing up, offer some type of incentive for subscribing. It may be a good idea to include options for how often they want to receive emails on the subscriber form, to ensure they won’t get upset for receiving too many or too few. Sometimes an email address is all you need. Make sure your subscriber form is short and doesn’t ask for too much information. Allow them to sign up from your website, blogs, social media and wherever else may be helpful. Make it easy for prospects to subscribe to emails. Here are 8 tips to ensure effective email marketing for factoring brokers: 1. Factors can send personalized messages to prospects based on industry, size, location, financial needs and more. It’s important to customize email messages to each prospect to increase open rates and responses. One of the greatest benefits to email marketing is personalization. It’s an inexpensive and easy to use tool in your advertising arsenal. While all of these strategies are effective and necessary forms of marketing, email marketing allows factoring brokers to reach prospects in seconds at a very low cost, with more personalization options. Many marketing tactics exist to effectively generate new leads including social media, blogging, paid advertising, direct mail and email marketing. ![]() It’s not easy to market to new factoring prospects. 8 Tips to Reach Your Prospects With Email Marketing For Factoring Brokers… ![]()
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